About Us
About Us
We started with a simple frustration: the Swatch × Audemars Piguet Royal Pop is one of the most exciting watches to come out in years — and it doesn't come with a way to wear it on your wrist.
So we built one.
buystrap.watch is an independent watch strap maker dedicated to helping collectors and enthusiasts get more from their watches. We design straps and adapters for watches that deserve to be worn, not just carried — starting with the Royal Pop.
We're not affiliated with Swatch or Audemars Piguet. We're just watch people who saw a gap and decided to fill it.
What we believe:
- Your watch should work around your life, not the other way around
- Great straps shouldn't cost a fortune
- Every watch deserves to be worn
Questions or feedback? We'd love to hear from you. Reach us anytime at hello@buystrap.watch — we reply to every message.